How Entrepreneurs Launch as Thought Leaders & Authors
Sir Richard Branson, Arianna Huffington, Howard Schultz, and other extraordinary entrepreneurs used a Thought Leader Launch strategy to leap-frog past their competition and build thriving businesses and valuable brands. Discover how you can use this marketing strategy to increase your income, influence, and impact … and leap-frog past your competition.
If you’re an entrepreneur, expert, influencer, politician, or leader, you can benefit from launching as a thought leader. Here’s why becoming a media-savvy author is so valuable. Books launch thought leaders and trigger media coverage.
The brand-new book Thought Leader Launch: 7 Ways to Make 7 Figures With Your Million-Dollar Message by Aurora Winter (yours truly) reveals proven strategies to create wealth and authority.
Get your free copy of this softcover book here today: https://www.thoughtleaderlaunch.com
Let’s look at a few examples of thought leaders who have built and enhanced their brands and businesses by using this approach. See how you could do the same by following their recipes for success.
Sir Richard Branson: The Virgin Way
Sir Richard Branson knows how to command media attention. He founded the Virgin Group, which controls over 400 companies and has more than 70,000 workers. In 2018, Branson’s net worth was estimated to be $5 billion. His oversized personality and flowing blond locks are custom-made for a sound-bite era.
A new book means a new media tour, which is likely why he has written a shelf’s worth of them, including:
- Like a Virgin: Secrets They Won’t Teach You at Business School
- Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way
- Finding My Virginity: The New Autobiography
- The Virgin Way: If It’s Not Fun, It’s Not Worth Doing
Notice that the Virgin brand is embedded in the title of each book. He’s no neophyte—he understands that his books trigger valuable media coverage. Every time a TV, radio, or podcast host says the title of his book, they are giving free plug that promotes the Virgin brand.
Given his business philosophy, Sir Richard Branson would not write so many books if it wasn’t fun—and profitable. But reading and writing were major challenges throughout his life, as he is dyslexic. So how can writing books be fun for him?
He made it fun by creating books with the right team. Branson’s books contain his thoughts, stories, and philosophy, but he’s not the one doing the line by line copyediting. Branson has mastered the art of delegation. Instead, he provides the content while he hires others to transform that content into a product, such as a book.
Arianna Huffington: Thrive
Ariana Huffington founded The Huffington Post in 2005, and it quickly became one of the most widely-read internet media brands. In 2012, the site was honored with a Pulitzer Prize for national reporting.
Huffington enhanced the value of her brand and platform through ongoing communication in books and blogs, and in the process made herself rich. The Huffington Post was acquired by AOL for $315 million. Her net worth was estimated at $50 million in 2019.
Her books include:
- Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder
- On Becoming Fearless…in Love, Work, and Life: A Road Map for Women
- The Sleep Revolution: Transforming Your Life One Night At A Time
Like Branson, Huffington delegates. Honored as one of the world’s 100 most influential people by Time Magazine, she does not waste her time struggling with the writing and publishing of her books but instead dictates her thoughts. She shared that capturing her thoughts and stories on audio was the secret to publishing fifteen books while also running a vast media empire. Her secret to productivity: delegation.
Jason Calacanis: Angel
Books can help promoters—like Branson—sell. But books can also be magnets for buyers. Jason Calacanis is the founder of an investment syndicate and wants a steady flow of the best early-stage investment opportunities. His book, Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000, attracts early-stage investment opportunities. Calacanis has invested in seventy-four companies, including the unicorns Thumbtack, Calm, and Uber. As a result, Calacanis multiplied the value of his investments 1,000X.
Howard Schultz: A Billion-Dollar Book?
Starbucks generated $22 billion in 2017, twenty-seven times more than the $800 million generated by Peet’s Coffee in 2016. CEO Howard Schultz has written several books, including:
- Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
- Onward: How Starbucks Fought for Its Life Without Losing Its Soul
- From the Ground Up: A Journey to Reimagine the Promise of America
How much of Starbucks’ $20 billion-dollar advantage is because Howard Schultz is an author and thought leader who frequently and eagerly steps into the media spotlight? There’s little doubt that any time he publishes a book, the media takes notice. For thought leaders like him, these books broadcast not only his ideas but also his brand.
You can use a book to build your business and your brand and become recognized and rewarded as a thought leader.
As Stephen King wrote, “A book is like telepathy.” And it is a special kind of telepathy that can time travel.
How you can become recognized as a Thought Leader and why it matters is what we’ll explore together in my brand-new book “Thought Leader Launch: 7 Ways to Make 7 Figures with Your Million-Dollar Message”. I am devoted to launching thought leaders, so I’m giving away the first 500 copies.
or get it for FREE today: https://www.thoughtleaderlaunch.com.
We launch thought leaders. Find out how our training, mentoring, events, and done-for-you Thought Leader Book Launch can help you achieve your goals more rapidly and easily. Ready to become a published author and polished speaker? Ready to launch as a thought leader? Schedule a complimentary business breakthrough call here: www.bookcall.biz
Aurora Winter is available to interview on radio, TV, podcasts, and other media. Topics include Thought Leader Secrets, What’s Your Next Chapter?, There’s a Leadership Solution to Every Problem, Your Book, Your Brand, Your Business, and more. To watch TV clips and see show topics, visit: https://www.aurorawinter.com/media/