世界第一、第二经济体，竞 vs 合，一发千钧！
跨国企业、中小型公司，进 vs 退，何去何从？
地点：DING DING TV演播室, 3350, Scott Blvd, Buiding 54, Santa Clara, CA 95054
主讲人简介：Fabian Eggers教授，市场营销学与创业学博士，来自德国，活跃于硅谷。他既有扎实的理论功底、又有丰富的实战经验。Menlo College、San Jose State University，都有他传道授业的身影；硅谷的协会、企业里，总有他答疑解惑的声音。
Fabian Eggers is an Associate Professor of Marketing and Entrepreneurship at Menlo College. Prior to joining Menlo, he worked as Visiting Professor at San Jose State University and the Silicon Valley Center for Entrepreneurship. Fabian Eggers received his Ph.D. (Management/Marketing) from the University of Lüneburg, Germany. His research is focused on Entrepreneurial Marketing and Innovation Management as drivers of Strategic Marketing decisions and has been published in leading academic management publications such as Journal of Small Business Management, Technological Forecasting and Social Change, Journal of Business Research, Journal of World Business and Industrial Marketing Management. Fabian Eggers is Director of the Global Research Symposium on Marketing and Entrepreneurship.
He is a business consultant as well as advisor and co-founder of several start-ups.