Hoffman is a founding member of the Academy of Televisionâ€™s Interactive Media Group and was the Chairman & Founder of the San Francisco Chapter of the Producers Guild, as well as serving on the Board of Governors for the New Media Council.
Hoffman also cofounded LavaMind, which publishes Founders Space, as well as numerous websites, games and mobile applications.
In 2007, Hoffman founded RocketOn, a social media and virtual world startup. Prior to this, Hoffman was the COO of Tap11 (formerly Zannel), a venture-funded startup that provides businesses with advanced analytics and CRM for Twitter.
Before that, Hoffman was the North American Studio Head for Infospace, where he ran the US mobile games publishing & development group. While in Los Angeles, Hoff was the Chairman & CEO of Spiderdance, Hollywood’s leading interactive television studio, whose customers included NBC, Viacom, Time Warner, TBS, GSN and A&E. He also consulted for R/GA Interactive, designing projects for Kodak, Disney, Intel, AdAge, and Children’s Television Workshop.
In Japan, Hoffman worked as a game designer for Sega, generating new concepts and designs for games and amusement rides. Prior to Sega, he was a Hollywood development executive at Fries Entertainment, where he managed TV development. He graduated from the University of California with a BS in Electrical Computer Engineering and went on to earn a Masters in Film & Television from USC. He is also the co-author of the first-edition of “Game Design Workshop” published by CMP.